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Writer's pictureCooper Larnach

Unity 7 Entertainment Joins Forces with The Orchard-SONY Under Forecast Music Group

In the dynamic world of music, strategic alliances not only enhance the strength of the entities involved but also drive innovation and creative evolution. The recent strategic move by Unity 7 Entertainment to sign up with The Orchard-SONY under the auspices of Forecast Music Group (FMG) is a clear testament to this, setting the stage for a transformative era in music production and artist development.


The Orchard-SONY a Strategic Alliance for the Future

Unity 7 Entertainment's decision to partner with The Orchard-SONY, facilitated by FMG, marks a significant milestone in its journey. Known for its dedication to nurturing diverse musical talents, Unity 7 Entertainment leverages The Orchard's global distribution network and FMG's industry acumen to amplify its reach and impact. This collaboration is not merely about business growth; it's a fusion of shared visions aimed at elevating the music scene to unprecedented heights.


Spotlight on Alantra

Amid this exciting new partnership, Unity 7 Entertainment's breakout artist, Alantra, is poised to release her electrifying single, "Get It." The track brilliantly showcases her vibrant style and lyrical prowess, embodying the spirited collaboration between Unity 7 Entertainment, The Orchard-SONY, and FMG. With such powerful backing, "Get It" promises not only to engage listeners but also to set a new standard for musical innovation and artist visibility.


Recognition in Billboard

The significance of this partnership and Alantra’s upcoming release was highlighted in this week's Billboard magazine’s deals column, underscoring the strategic positioning and expected impact on the music charts. The industry's recognition of this move points to the potential of not just advancing Alantra's career but also setting new benchmarks for how music partnerships can thrive within the modern digital landscape.


Looking Ahead

As Unity 7 Entertainment and FMG The Orchard-SONY starts this journey together, the music industry watches with anticipation. This collaboration is set to not only produce outstanding music but also to innovate the way talent is developed and music is distributed globally. With Alantra's "Get It" on the horizon, the stage is set for a series of groundbreaking releases that will captivate and inspire audiences worldwide.


Stay tuned, as the unfolding story of Unity 7 Entertainment and its new partners is sure to redefine the contours of the global music industry.


Article in Billboard Magazine
Billboard and Unity 7 Entertainment


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